The Next Chapter in Instagram’s Brand Story

A global brand platform, Yours to Make, was introduced by Instagram today.

Yours to Make allows Instagram users to explore theirself on Instagram. However, identity is not defined for young people as it is trying to be explored constantly, whether about engaging with people who matter to you or finding new things, experimenting with them, and conveying your thoughts.

Instagram thinks we can move our communities and the world forward when we have a place to explore who we can be. Additionally, it depends on you to do this.

A campaign containing a hero film on Instagram highlighting the power of self-exploration. You can go on a journey of exploring products featured in the Instagram ecosystem. It highlights the users and creators who use Instagram daily to try creative things. It includes artists such as Topaz Jones and Gymnast Morgan Hurd, who are hip-hop artists; Justin Yi, a digital creator; and Madrona Redhawk, a native American artist.

When we connect with different communities and interests on Instagram and the good things that come from them, Yours to Make is about celebrating them.

This campaign will go live today in the UK and the USA and will be launched later this year in other countries.